It was my birthday this month and along with the cards, birthday messages and presents I received some unexpected mail.
It started at midnight and went on all day: my email inbox filled up with messages from practically everyone I have ever shopped with online, all wishing me happy birthday and offering me hyperlinks to their latest great deals.
I’m sure it wasn’t this bad last year: I had a couple, but didn’t give it much thought. But this year, it has been ridiculous.
Here’s a message to all online retailers: birthday messages are last year’s marketing wheeze. This year, you are all just spamming: filling up my inbox with your less than heartfelt greetings is no way to encourage me to visit your site again.
